Give a viewer a bunch of shots cut to music and they might watch it once. Give them real-world proof of superiority and you might sell a car.
The agency initially was looking for dynamic footage of the 911 Turbo, which the director flawlessly provid- ed. But the approachable idea of Porsche's invest- ment in technology was missing.
Stewart suggested the concept of portraying the endless testing Porsche does to constantly improve the car's superiority. He introduced the idea of the wind tunnel wand associated with aerodynamic testing, then wrote a script to marry the idea with the CG visual effects.
The result was a demonstration commercial that encompassed the Porsche brand.
Credits: editor, writer, VFX supervisor, music editor.